ACDB is a long way from the Gruen Transfer but two days ago ACDB looked at a marketing campaign using children in a positive way. The other end of the spectrum is this Diving lessons Microsoft Excel ad:
It all starts so well. The kids is cute, he is having fun, the proud parents are watching, other kids are egging him on, he is persisting through his mistakes, he is outside being active. I want my kid this to be my kid one day.
Then Microsoft got their grubby hands on it and made us feel violated. Why does the kid need formal lessons? Are the parents embarrassed their kid isn’t immediately Greg Louganis, minus the dinted head?
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