Y water introduces their concept in drinking as follows:
At best, most children’s beverages contribute little or nothing to a child’s nutrition. At worst they are positively harmful to their health.
It is hard to fault this logic.
Y water is an organic, low calorie, functional drink. It is the first of a new category of “developmental drinks” which provide the vitamins and minerals essential to a child’s healthy growth.
Things have very quickly deteriorated into the marketing strategy commonly known as “bombard them with scientific sounding terms”.
Y water is also the beginning of the next generation of green. Not only are the bottles 100% recyclable, they are 100% reusable as a creative developmental aid.
Finally, some green washing will make you feel really good about buying this product.
Y Water places great store in the science behind it’s products so here is a graph to simplify the difference in the sugar content of respective products for anybody confused about the respective sugar content of water and Y water.
As can be observed Y Water has significantly more sugar and therefore calories than water. So it is baffling that Y Water is promoted as low calorie, it has a lot more calories than water.
Y has 4 different drinks in it’s product range: Brain water, Immune water, Muscle water and Bone water, each with varying quantities of vitamins and minerals and conveniently allowing varying marketing angles. For the very diligent parent Y water provides research papers to download and support their boasts for each drink.
- Evidence for kids drinking Brain water comes from a journal entitled: Journal for Trace Elements in Experimental Medicine.
- Support for Immune water comes from a section of a study entitled “Military Strategies for Sustainment of Nutrition and Immune Function in the Field”
- Muscle water contains magnesium for nerve and muscle functioning. This ingredient is supported by a paper published in 1936.
- Not surprisingly Bone water contains calcium – 10% of an infants daily requirement.
The science provided for these drinks is dubious but what isn’t dubious is that all of these essential nutrients can be obtained in their natural, cheaper form in fruit, vegetables, meat, wholegrains, dairy products and ….. water!
The green claims of Y water are nothing short of inspiring. Who would have thought that one could collect water in a factory, add artificial nutrients, tip it into a tiny rubber container, seal it with foil, place it into a box, ship it around the globe, sell it in shops to parents, have the parents take it home and you could “promote and protect” the environment? Again, water from a tap?